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GLOBAL FOOD & DRINK TRENDS 2018 / Tendencias en Alimentación y Bebidas en 2018


Descripción: Mintel’s 2018 Global Food & Drink Trends are the result of collaboration between 60 of Mintel’s expert analysts in more than a dozen countries around the world. These global conversations have led to the identification of five key trends that reflect overarching 2018 consumer themes including trust, self-care, stress, individuality, and sustainability. Each of the trends has been chosen because it will have an impact on consumers, manufacturers, and retailers across Europe, the Middle East, Africa, Asia Pacific, and the Americas in 2018.

The concepts are current but also incorporate elements that are evolutions of Mintel’s 2016 and 2017 Global Food & Drink Trend predictions, which continue to be significant influences in many categories and countries. To showcase the relevance of the five future-looking trends, our analyst insights have been supported by evidence gathered from Mintel’s proprietary consumer research, innovative developments observed by Mintel’s expert team of trend spotters, and international food and drink products collected in Mintel Global New Products Database (GNPD).

We look forward to engaging in meaningful conversations to help you explore the potential these trends present for your business.

Fuente: MINTEL